The common e mail open fee final yr throughout 19 industries was 17%, in response to latest analysis from Marketing campaign Monitor.
The report was primarily based on an evaluation of billions of emails despatched through the Marketing campaign Monitor platform between January 2019 and December 2019. The messages have been despatched to subscribers world wide from companies and nonprofits primarily based in the USA.
The common clickthrough fee throughout the 19 industries examined was 2.5%, the typical click-to-open fee was 14.eight%, the typical unsubscribe fee was zero.1%, and the typical bounce fee was zero.6%.
The three highest common open charges (25.2%, 25.zero%, and 22.6%) among the many industries examined have been the next: