What does the language utilized in tweets by fashionable digital public relations influencers reveal about their personalities? Which character traits do digital PR influencers are inclined to have in frequent?
BuzzStream and Fractl got down to discover out by inspecting the tweets of 29 well-known digital PR leaders who present frequent commentary on the trade on-line, reminiscent of Mark Ragan, the proprietor of Ragan Communications and PR Day by day, and Gini Dietrich, the CEO of Arment Dietrich. The researchers used the IBM Watson Character Insights API to grasp which character traits are revealed by the language that influencers use (see the complete methodology and findings right here).
Energetic is essentially the most shared character trait of the 29 digital PR influencers examined.
Different prime shared character traits embody assertive, adventurous, striving, authority-challenging, self-disciplined, altruistic, and sympathetic:
To see which digital PR influencers fee as essentially the most adventurous, altruistic, authority-challenging, cautious, cheerful, cooperative, imaginative, mental, melancholic, modest, outgoing, sympathetic, and uncompromising, take a look at the interactive flipbook, under: