Popeyes is sharing Netflix login data to its Twitter followers, as a part of a social media marketing campaign named ‘Fried Hen N Chill.’ The marketing campaign asks folks to publish an image of them consuming meals from Popeyes with the hashtag #ThatPasswordFromPopeyes, and the primary 1,000 customers to publish will obtain the Netflix login data.
Total the brand new marketing campaign from Popeyes is constructed round the truth that many individuals are pressured to stay indoors within the wake of COVID-19. This marketing campaign additionally capitalizes on folks’s want for leisure as they spend prolonged intervals of time indoors, and gives them a tangible service for his or her participation within the marketing campaign. The chain additionally created an institutional video with staff to explain the marketing campaign to the plenty.
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