Why It Takes So Lengthy to Apply Information-Pushed Insights to Campaigns

Most entrepreneurs say it takes too lengthy to show knowledge into actionable intelligence, after which too lengthy for that actionable intelligence to be utilized to campaigns, based on latest analysis from the CMO Council.

The report was primarily based on knowledge from a survey of 150 entrepreneurs in addition to in-depth interviews with senior entrepreneurs.

Solely 5% of respondents say they will go from knowledge gathering to actionable intelligence instantly.

The remainder say it takes in need of actual time however nonetheless quick (23%), longer than desired however nonetheless in good time (31%), a very long time however the knowledge continues to be helpful (23%), far too lengthy (15%), and so lengthy that the output is irrelevant (three%).

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