Promoting playing affords in Portugal. A particular mission by ZorbasMedia and Pin-Up Companions

Hello everybody! You’re studying the ultimate problem of our particular mission, and this time we’re specializing in Portugal. To start with, listed below are the questions we’re going to offer an in depth reply to on this article: 

Why did we choose up this GEO? 
How to decide on the fitting target market? 
What KPIs to concentrate to at first? 
What inventive angles convert? 
Are app evaluations essential to your success and tips on how to use them to your benefit?  
And, in fact, we’ll share a few tried-and-true suggestions on tips on how to run worthwhile campaigns on this GEO.  

Why Portugal?

To start with, Portugal is a developed EU nation, and so the payout Pin-Up Companions for the primary deposit accounts for $50. Furthermore, the buying energy of the inhabitants in Portugal is far greater than within the CIS. Nonetheless, working affords in Europe is each extra worthwhile and tougher: the inhabitants favors betting, a web-based service they’ve lengthy been acquainted with, and there are a whole lot of obtainable options in the marketplace. To make issues even worse, most betting merchandise in Portugal will not be WebView-friendly, whereas betting itself has been placed on maintain over the coronavirus disaster.  

How to decide on the fitting target market? 

Portugal is a GEO the place you need to clearly section your viewers. 

The target market that’s sure to be efficient: 

males aged 23+; 
females aged 20-22+. 

We advocate you break up your advert campaigns by placements, and all of the extra so in case you’re working your advertisements on Viewers Community.  

The whole lot is kind of clear in the case of the male viewers as a result of it converts simply the identical as in another GEO. As for ladies, the state of affairs is far more complicated.   

We got here throughout feminine gamers nearly by chance at first after we launched a marketing campaign focused at a wider viewers. Later, we found out by checks that the perfect thought could be to focus on females aged 20+. Should you goal these aged 25-30+, the worth per set up will spike dramatically, whereas your KPIs will keep on the similar degree. 

What KPIs to concentrate on?

One of many main drawbacks of this GEO is instability. The identical creatives and angles can produce completely completely different outcomes. Subsequently, the worth per set up could be very erratic, and particularly so within the long-term perspective. You may be hitting the fitting target market for a few days and display respectable KPIs, however then the following day the customers can cease making deposits altogether, and your value per set up can double. That is precisely why we will’t run bigger site visitors volumes on this GEO but. 

In case you have come throughout this drawback or most likely know tips on how to clear up it, please be sure you share your ideas and opinions within the remark part beneath. This GEO is large and worthwhile sufficient for all of us. 

On common, you’ll must concentrate on the next metrics if you wish to keep within the inexperienced: 

Worth per set up — $Zero.5-Zero.eight 

In case your value per set up exceeds $1, analyze all the opposite metrics fastidiously as a result of your reg2dep fee may be greater than the common on some placements, and on this case the worth of $1+ will repay.


Install2dep — 1 to Three-Three.5 
Reg2dep — 1 to 12-14  

What inventive angles convert 

In Europe, playing is primarily related to leisure, pleasure, and feelings. That is partially true, and this angle is kind of efficient. In your creatives, you should use slots and play on feelings, in addition to concentrate on bonuses supplied by the on line casino, and so on.  So, take into account testing this angle out earlier than launching your subsequent marketing campaign.  


The creatives that we broke down in our earlier points are dearer and troublesome to make, however additionally they convert higher. We received’t connect any screenshots and stuff as a result of you’ll be able to simply discover these creatives nearly in any spy software database. 

What does this must do with app evaluations?

App evaluations are a subject for a separate dialogue. These of you who’re acquainted with this market know that evaluations on Google Play are displayed relying on the person’s GEO. A few of these evaluations, and particularly destructive ones, can have an effect on your KPIs. So, don’t hesitate to safe optimistic app evaluations for a product you’re promoting and always monitor them utilizing a VPN service to remain on high of your recreation.


When promoting playing in Portugal, we arrived at a number of conclusions:

This GEO is marked by instability. Bear this in thoughts and in case your first marketing campaign seems to be a catastrophe, simply give it one other go. 
It could take a while for Portuguese customers to spend the cash they’ve simply deposited. In case you have generated 50 deposits a day, don’t count on that the customers will spend their cash at one go after which immediately deposit some extra. Remember to assess your site visitors high quality not till per week after you launched your marketing campaign.
You possibly can safe a 100+ ROI in case you always check and enhance your creatives, however concentrate on 50+ ROI in case you’re working appreciable site visitors volumes. 
Most deposits are generated from eight to 9 p.m. and from 2 to three a.m. Moscow time. 
Break up your campaigns by placements. You can be stunned if you learn the way otherwise they convert.  

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